OTT, or Over The Top, refers to a method of delivering content where media is streamed directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite television. This approach allows content providers to offer their media as standalone products, meaning consumers can access and enjoy movies, TV shows, music, and other forms of entertainment without needing a cable subscription or a set-top box. OTT services are typically accessed through various devices, including smart TVs, computers, tablets, and smartphones, providing flexibility and convenience for users. Popular OTT platforms include Netflix, Hulu, Amazon Prime Video, and Disney+, each offering a wide range of content that can be streamed on-demand. This model has revolutionized the way audiences consume media, giving them more control over what they watch and when they watch it, often at a lower cost compared to traditional cable packages.