OTT Platform, or Over-The-Top Platform, refers to a digital service that provides users with the ability to stream a wide range of media content directly over the internet. This includes movies, television shows, documentaries, and sometimes even live broadcasts. Unlike traditional cable or satellite television services, OTT platforms do not require users to subscribe to a conventional pay-TV service. Instead, they deliver content through apps or websites that can be accessed on various devices such as smartphones, tablets, smart TVs, and computers. This model allows for greater flexibility and convenience, as users can watch content on-demand, often without the constraints of a fixed schedule. Popular examples of OTT platforms include Netflix, Amazon Prime Video, Hulu, and Disney+. These services typically offer a subscription-based model, although some may also provide free content supported by advertisements or offer pay-per-view options. The rise of OTT platforms has significantly transformed the media landscape, providing consumers with more choices and control over their viewing experiences.